Because the COO/executive vp of Sony Latin Iberia, Maria Fernandez the most strong people in Latin sounds. She not simply operates the latest operational and you will monetary aspects of the premier Latin songs company it is along with a musician and you may administration-forward administrator just who oversees their own numerous departments which have a famously empathetic build.
This week, Fernandez's tasks are leading the way, since the RIAA Celebrates, which is honoring Latin music this present year, established it absolutely was recognizing their unique as industry administrator of the season getting 2023. Fernandez might possibly be feted during a service in the Washington, D.C., on the Monday (Sept. 19) alongside Gloria Estefan (Icon), Emilio Estefan (business trailblazer), Sebastian Yatra (musician of the season) and representatives Veronica Escobar and you can Maria Elvira Salazar (policymakers of the season).
Maria Fernandez, EVP/COO off Sony Audio Latin Iberia to your 'Latin Hitmaker' Podcast
An indigenous of Venezuela who already been their community inside mass media, Fernandez are a funds whiz whom registered Sony because CFO and you will rose towards rating of COO five years ago. Their part expanded when you look at the pandemic whenever she generated coaching and you can studies young executives a central section of their particular jobs and you will an effective private goal. She now manages new proper approach of company and all of their more functions, also financing, people sense, tech and purchases, that is frequently involved in larger artist marketing. And you can ahead of the RIAA Celebrates, Fernandez was Billboard's Executive of your own Month.
Right here, Fernandez talks about her loans background, their particular character because a guide within her neighborhood while the state of Latin tunes internationally. “It's a second of all time as much as possible reveal that Latin audio isn't just one to style, plus the fact that i've incredible artisans representing each one of those genres and seeing that with the all over the world charts may be very satisfying.”
I do believe I provide the greater amount of strategic, financial and you can working parts the brand new comprehension of artists' need and that how we is also organize ourselves to incorporate men and women needs in the everything that we would. By way of example, an artist would like to carry out a costly movies as he has a creative sight. Of a purely monetary view, you won't look for a return away from one financing because the online streaming of your films won't compensate for the level of money. But if you understand why that is important for the latest singer as well as how it fits to the entire means, not just are you willing to comprehend the reasoning of what you would like to complete, you could sell.
Over the years, the latest economic class is the party that claims zero so you're able to everything you. And there is a struggle between the innovative and you can economic organizations. Something we are looking to create more info on try build yes Hva er en postordre brud? both parties know per other people's need. By the way, you can state exactly the same thing whenever we are these are professionals since root of the thinking within region is actually that individuals has one or two rosters: musicians and artists and you will group, and then we have to take care of both of them. You want movie star team and you will managers to deal with celeb designers.
In my opinion you will be uncommon for the reason that your works will and you will directly with professionals. I can not reveal how often an employer features advised me personally, “I'm meeting with Maria Fernandez now.” What the results are in case the shared requires never line-up?
I work with plenty of executives and possibly there's an effective logic why a manager means something for their artist, but that want doesn't invariably line up with our needs where time. But it is constantly [about] learning to make sure we understand both whether or not the audience is never going to be on the same web page. For me, this is the chatting. How i view it, we have been right here so you're able to serve. We have been here to make anything convenient, [even] because of the limits i have from inside the a business and you can and come up with yes i follow procedure.